American is becoming Bravera
American Bank Center is excited to announce we're changing our name to Bravera Bank. American Insurance Center and American Trust Center will also be changing to Bravera Insurance and Bravera Wealth. The new name, along with a new logo, tagline and visual identity, will launch this fall. The change in brand does not reflect a change in ownership, as Bravera is still employee- and director-owned.
BRAVERY & TRUTH
The word Bravera combines “Bravery” and “Truth” for a new name with strong ties to the pioneer spirit and honest values that define the northern plains.
Our new name will be accompanied by a new logo, tagline and brand story that will touch every part of your banking experience, from branch signage to the website and brand communications to advertising.
UNIFYING FOR OUR FUTURE
American Bank Center is growing and expanding our network of branches across North Dakota and Montana. Our growth represents a continued investment in the region’s strong future, competitively positioning us to serve customers with more resources, a greater geographic reach and a broader promise to new people moving into the area.
Our new name unifies our current network and creates a consistent banking experience all under one brand: Bravera Bank.